Reddit ads are paid promotional content targeted to redditors based on interests, keywords, or subreddits. They provide businesses with a powerful means to reach and engage with our passionate and diverse user base, who you can’t find anywhere else.

Types of Promoted Posts you can find on Reddit include:

• Free-form
• Image
• Video
• Carousel

Other popular ad types you can only find on Reddit include:

• Conversation Ads
• Megapost
• AMA

Creating Reddit Ads is a straightforward process. Take a look at the steps below to create your first campaign:

1. Set up an account on the Reddit Ads platform: Create a Reddit Ads account.
2. Choose your ad format: Select the ad format. Reddit offers various formats, including Promoted Posts like text, image, video ads, and more.
3. Target your desired audience: Define your target audience based on interests, communities, demographics, and more to ensure your ads reach the right redditors.
4. Decide your campaign budget and schedule: Determine the budget for your campaign and set your campaign duration to control when your ads are displayed.
5. Ready to get started? Visit the help center to learn more about the creative specs & requirements for our ad formats.

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Reddit ads can be targeted based on your goals to ensure advertisers reach a specific and relevant audience. Reddit’s targeting options include:

• Location: Target redditors in specific geographical regions, ensuring the right audience sees your ads.
• Interests: Tailor your ads to redditors’ interests, reaching those more likely to engage with content related to your products or services.
• Subreddits: Reach specific communities that align with your campaign objectives, allowing you to engage with redditors with specific interests.
• Demographics: Refine your audience based on demographic factors such as age, gender, and other relevant characteristics.
• Keywords: Optimize targeting with specific terms to reach redditors interested in your offerings and maximize ad relevance.
• Contextual: Connect with redditors based on contextually relevant keywords to enhance ad effectiveness, ensuring your ads resonate.

These targeting options allow advertisers to hone in on a particular audience, maximizing the effectiveness of their Reddit ad campaigns.

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The cost of ads on Reddit can vary based on your bidding strategy and budget. Reddit offers several ad formats with different pricing models, such as cost per click (CPC), cost per thousand impressions (CPM) and cost per view (CPV).

For precise information on Reddit ad costs and to get tailored advice for your specific campaign goals, speak with a Reddit ads expert. They can provide insights, answer questions, and guide you in optimizing your ad strategy based on your budget and objectives.

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Reddit allows you to combine different ad formats in a single campaign. For instance, you can combine Promoted Posts and Conversation Ads to reach more people by appearing alongside organic posts and in comment threads.

We provide a dashboard in Reddit Ads Manager to track the performance of different Reddit ad types in your campaign. Upon logging in, the dashboard presents a customizable graph showcasing performance trends and a table detailing important metrics for campaigns, ad groups, and ads.

Data is organized into categories like General Performance, Conversion, Video, App Install, and Settings, providing insights into impressions, clicks, conversions, and more.

Advertisers can tailor their view by selecting columns, adjusting date ranges, and choosing specific data to display.

The dashboard also allows businesses to save and export customized views, create recurring reports, and provide a convenient way to analyze and share campaign performance. Add the Reddit Pixel to refine strategies, optimize targeting, and maximize campaign impact.

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